Identifying Your Business Team Member's Personality Colors

Dr. Purushothaman
October 6, 2013

Being a business team leader can be a very daunting task. Almost always you will find that your team consists of very diverse individuals. As a team leader it is your responsibility to motivate your team members towards a common goal. This can be very difficult when your team members each have their very own strengths, weaknesses and conflicts. In this article we will discuss how to recognize the four main personality types by color so that you can better understand the needs of your team members on an individual basis.

As a leader you will quickly notice how well your team works together once you have identified the individual strengths of each team member. Also, by recognizing each individual's strengths you will know which task they will naturally excel in. This will lead to better delegation on your part which will ultimately build a stronger, more efficient, stream lined team. You will also find that you are able to communicate better once you recognize each team member's needs, work ethics and values. Your team members will notice the change in how you are leading them and in turn be even more motivated to reach their goals.

Below is a short overview of the four main personality colors Orange, Blue, Gold, and Green. Each color will be listed with the working styles, personality types, and values attributed to it.

The Orange personality works well with other people in a healthy teamwork environment encouraging competition and camaraderie. They are very creative and highly energetic and do well with action-oriented tasks. They love having the freedom to use their skills and show off their abilities. An Orange personality does have a difficult time dealing with too much structure or management. They tend to feel blocked and have a difficult time functioning if they feel they are being micro-managed. Time-consuming and prolonged administrative tasks can be difficult for Orange where they may feel impatient and bored.

The Blue personality is a very social type. They love making friends and having a strong social network is very important to them. This makes them very good at building relationships with clients, customers, coworkers, and employers. The Blue personality can be very sensitive to conflicts or strong competition but will thrive in any positive, service-orientated atmosphere.

The Gold personality is a very serious individual and is so with their work responsibilities. They like to be part of a successful and productive team where they can continually contribute. They love receiving rewards, incentives and positive recognition. The Gold personality tends to need a great deal of structure where timelines should be enforced and expectations made very clear. They look to their leaders for constant reassurance on how well they are doing.

A Green personality lacks in people skills. They love facts, data, research, and anything analytical. You will find that they are almost always seen as an expert in whatever interests them. Most of those interests will be complex systems, data analysis, statistics, or design. The Green personality's weakness can be the lack of follow through and tend to be quite rude in some social scenes.

By recognizing the personality colors of each of your team members you will have the ability to meld your team into a well-coordinated, unified group. Your leadership skills will shine as you delegate tasks to each team member according to their strengths and expertise. Remember, a well-harmonized team is a team made for nothing but success.

 

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