Back in 2002 I was desperately trying to get new clients. In all of my attempts I ended up lowering my prices and working 12 hours a day to make ends meet. I wanted to get more clients, but without those painful "selling conversations" with disappointing outcomes, and definitely without discounting my time.
A year later I figured it out…
I discovered a practice-building strategy used by virtually every successful coach today. It's a strategy that guarantees more clients, yet doesn't require you to actually sell coaching.
What is it? I am talking about "value creation." Creating value by educating your prospects about the topic of your expertise has been the #1 shift I had to make in my business to reap the rewards of a stress-free, ever-growing coaching business.
What do I mean by value creation? You can create value by turning your knowledge, experience, or story into educational products and programs, such as:
* E-Books and E-Courses
* White Papers and Special Reports
* Audio and Video Trainings
* In Home Study Courses
* Assessments
* Teleseminars and Webinars
* Workshops and Seminars
Not only will you get to enjoy additional income, but something else happens: unspoken trust, credibility, and instant client attraction.
People want to work with you and only YOU! No questions, no negotiations - "how do you work?" and "when can we start?" are the only 2 questions you'll hear when you focus on creating value first.
So how do you do that? Here are a few getting started tips:
* Take a look at all the materials you've created for your coaching clients and turn them into a toolbox, a guide, or even a membership site on your topic.
* Create a live or virtual workshop, then turn it into a product and offer on your web site.
* Hire a ghost writer to develop educational products and programs for you.
If none of the above appeals to you, then consider getting a suite of plug-n-play coaching products you can brand as your own and promote to your clients, available at Ready Made Coaching Products
These products were developed by industry professionals: complete teleseminars, workshops, and speeches you can customize and make your own. Topics include:
* Communication
* Leadership
* Relationships
* Vision and Goal Setting
* Life Balance
* Stress Management
…and more. So if you're short on time or don't like creating products, but want to take advantage of this proven practice-building strategy, be sure to check out these done-for-you programs.
Final word… Focusing on creating value instead of "chasing" clients has been my biggest secret "weapon" in business.
