Do you know what freedom fighters like Nelson Mandela, Mahatma Ghandi, Rosa Parks, and so many others have one thing in common? At one point they decided that enough was enough and that they could be invincible by standing on a platform of excellence. That is how they achieved what they went after. When Nelson Mandela said: "Does anybody really think that they didn’t get what they had because they didn’t have the talent, or the strength, or the endurance or the commitment?" he is talking about setting your sites on excellence so you can be the best you can be.
Now, this does not mean that you have to be the next President of Africa, but that you would want to be the best Home Stager in your area. Once you decide to be "invincible" as a Home Stager, you immediately set the course for excellence just like all the people before you that want to be "excellent." After having studied great world leaders, business leaders and visionaries, following are the steps that it takes to create your path of excellence in your Home Staging Business.
Step #1 - Focus on Specificity. You must decide specifically what your area of expertise is within the Home Staging industry, then who your customer is as well as your message. By telling someone you are just another “Home Stager” you remove your opportunity to tell them you are extraordinary. What makes you extraordinary? That is what you need to say. Usually it should be said in such a way that it solves your client's problem.
Step #2 - Do what you say you will do. Call when you say you will call, confirm the appointment, show up 5 minutes early, dress professionally, have your paperwork with you and in order as well as the client information.
Step #3 - Perform an amazing home staging service. Start by being very specific as to what your client wants and what they will receive. Then deliver that, plus a little more so you can always “Under Promise and Over Deliver.”
Step #4 - Offer to put together the photos of the property and hand deliver them to your clients office (send a digital copy as well, all of it should include your company name and contact information).
Step #5 - Send a follow up thank you letter with an offer to check on the status of the Home Staging within the next 30 days to “tweek” the set in case it needs to be adjusted at no extra charge.
Step #6 - Keep in touch every 30 days for the rest of your relationship.
By following these 6 steps you will stand out in the sea of other Home Stagers with your unique message positioned directly at the right customer, you will set a new standard of professionalism by doing what you say you will and more, the home staging service you deliver will thrill your client, and your gratitude, level of customer service, and follow up will ensure that this client, is yours for life. Now, just repeat the process for all future clients and you will find that you have easily created your own “Path of Excellence” for your Home Staging Business.
